A logo design project for an exclusive, by invitation only, private jet membership that connects high-end travelers directly with private jet operators for private charter flight bookings.
The company was created to be a private membership company that connects private jet flyers directly to the companies that operate the private jets so that the member gets fair, transparent pricing with no markup and no middleman. Their members really value trust and transparency among premium brands. While they love saving money, their driving motivator is to ensure that they are not being taken advantage of, which is why they love the transparency of the company’s platform.
We had the pleasure of creating their logo and the brand guide. The minimalism of the wordmark visually highlights the honest, trustworthy and transparent service that the company offers to its members.