About This Project
Logo Design and Branding Project
Project Overview: QuantumNap™ required a logo and branding that encapsulated the vision of harnessing rest and relaxation and personal growth. We were tasked with creating a visual identity that communicates the core values of the brand: modernity, tranquility, and the transformative power of the activations.
Design Concept: The QuantumNap™ logo is a harmonious blend of simplicity and symbolism. The icon combines the symbolism of the triangle with an abstract representation of the lotus meditation pose— all interlocking in a dynamic arrangement that suggests motion and convergence. The circular motif reinforces the idea of a complete, holistic approach to the transformative journey.
Color Scheme: We chose a serene and cosmic palette, with deep purples conveying the vast potential of rest and light grays for balance and sophistication. The gradient within the triangles symbolizes a journey from restful calm to awakened potential.
Typography: The choice of a clean, sans-serif font complements the logo’s geometry and conveys a clear, modern brand voice. The capitalized letters assert a presence, while the spacing between them embodies the brand’s open, expansive nature.
Brand Application: The branding extends beyond the logo, shaping the entire visual language of QuantumNap™. This includes the use of imagery, the tone of communications, and the overall aesthetic on digital and physical platforms. The consistent application of these elements ensures brand recognition and reinforces the company’s market position.
Outcome: The final logo and branding have been instrumental in launching QuantumNap™ into the market. The visual identity has resonated well with the target audience, aligning perfectly with the company’s vision.
Learn more about QuantumNap.com